Chingly

Service Canada

A mobile application for applying the government services and benefits.

Case studyProduct DesignResearcher2024
Role
Product design
Design tools
Figma, FigJam
Timeline
1 week
Service Canada

Overview

I feel frustrated experience applying for the Social Insurance Number( SIN Number) when I first arrived in Canada. Waiting in line for more than two hours is definitely not ideal.I took the initiative to explore the process and find the solution.

View final prototype 🔗

Problem

During the document application process at the Service Canada Centre...

  • Uncertain processing times due to a paper rolling queue system
  • Communication through voice, person-to-person, leading to potential misunderstandings
  • Inattentiveness of some individuals causing missed turns in the queue

How might build a monitoring system to display anticipated wait time?

Design and Solution

01 Skip the line with the Service Canada Waitlist Application.

  • No need to wait in the physical line. Arrived at Service Canada Centre shortly before your estimated turn.

02 2-step verification when create the new account

  • Ensure the safety and security of your personal information. Provide the password and verify it via email.

03 Notification to you everywhere

  • The app will notify you when your turn is approaching, giving you the freedom to wait remotely until then.

Research on website

Finding Quantitative data on Statistics Canada.

I researched a diverse group of people, including Canadians, immigrants ,and international student to gather statistics on their work and study in Canada.

+493K
Immigrant in 2021-2022
10.2%
International student enrolments in universities, Canada
19.5%
International student enrolments in colleges, Canada
20M
Employment in Canada

Observing the actual location

Observing the behavior and environment at the Service Canada Centre.I identified three significant main topics.

  • Technology
  • Environment
  • Emotional
The Service Canada Centre entranceThe building at street levelPeople waiting for their turn

User journey map

User journey map of the application process

Tell the current flow “when the user walk-in to get the service at Service Canada Centre"

The super-powered method to comprehend user sentiment during their actions involves two tasks: queuing and calling names.

These actions are significant for enhancing the user experience in this scenario.

User story

User story board

Stakeholder mapping

I researched information form the Government of Canada and identified five main stakeholders of Service Canada. Additionally, through on-site observation, I identified the three primary stakeholders. Furthermore, I concentrated on the primary service stakeholder and service provider.

Stakeholder mapping for the Service Canada project

Representation in Service Canada project

Flows

New flow in new application

After exploring ideas for features in the mobile application.I prioritized the primary feature based on observing the user behavior at the actual location.

Flow diagram for the new application

Design system and accessibility

According to the government service guidelines, my focus is on ensuring extreme accessibility for users. The Government of Canada's website emphasizes three mandatory elements: color, typography, and layouts

Design system colour boardDesign system typography boardDesign system layout board

Final Design

What I’ve expected and learned

Reflecting on this project after completion.

I spent a week to research and mock-up prototype. Here’s my reflection.

01. This project is unrelated to the government service of Canada. I spent a week developing the MVP product.

02. I practiced visual design and adhered to the design systems of the Government of Canada.

03. The mobile design system is not in place. According to the design system of the Government of Canada, there is no specific mobile design system. Consequently, it is quite challenging for me to maintain consistency and control in the right way.

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Contact

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chingly / about 🪴

About Chingly

Ching Kavisara

Background

Hi, everyone. My name is Kavisara Srisuwatcharee. My friends call me 'Chingly', and you can too.

I am a Product Designer with background in both development and design. I completed my Bachelor's degree in Computer Science in Thailand, which provided the technical skills for my transition into a UX/UI Designer. I've built almost 4 years of experience through a journey that started as an intern, grew into a freelancer, and led to a full-time role as part of a design founding team in a lean start-up environment.

My day job now

Currently, I am a Design Engineer at tread.fi, a platform focused on algorithmic trading infrastructure and execution which allows me to take a concept from its initial idea all the way through to a shipped product. My process involves applying visual design principles to make confident style choices, while also prototyping interactions in code until the launch phase and iterating rapidly based on established UI patterns and functional requirements. At the same time, I still keep empathy at the core of my work by defining the problem and understanding the user and product first.

Out of work

When I'm not at my desk, I'm likely exploring new places or staying active. I love traveling and playing badminton with friends, but lately, I've been challenging myself by doing Pilates. For more quiet moments, I enjoy coloring, building LEGO sets, reading, taking online courses and keeping up with the latest design blogs.

Career

  1. Jul 2024 - Present
    Design Engineer

    Tread Labs Corporation Co., Ltd. (Bangkok, Thailand)

  2. Mar - Jun 2024
    Part-time Remote UX/UI Designer

    Maple Synapse Inc. (Toronto, Canada)

  3. Jun 2021 - Jun 2024
    Freelance UX/UI Designer

    DATAVISER CO., LTD. (Bangkok, Thailand)

  4. Jun - Jul 2022
    UX/UI Design Intern

    M Intelligence Co., Ltd. (Bangkok, Thailand)

  5. Jan - Mar 2022
    UX/UI Designer (Contract)

    LOWELL TECH COMPANY LIMITED (Bangkok, Thailand)

Community

  1. 2021 - 2023
    Beta Microsoft Learn Student Ambassador

    Global community around Microsoft technology - public speaking, Azure, teamwork. 60+ participants joined my sessions.

  2. 2020 - 2022
    Core team @ Google Developer Student Clubs

    HR management then graphic design - engaging activities with 100+ participants, collaborating with content creators on social media.